about me

As a seasoned Senior Designer and Art Director with over 20 years of experience, I have had the privilege of leading in-house creative teams across diverse industries, including baby products, home goods, licensed sports collectibles, and endurance sports apparel. With more than a decade in leadership roles, I’ve effectively directed cross-functional design teams, optimized creative processes, and fostered environments that encourage innovative solutions and outstanding design outcomes.

My design journey has been rich and varied. At K2 Licensed Products, I specialized in designing sports collectible products, where I crafted visually compelling and memorable items that resonated with fans and collectors alike. My time at Competitor Group allowed me to design cohesive apparel collections, blending functionality with aesthetics to meet the dynamic needs of endurance athletes. Additionally, while at TaylorMade-adidas Golf, I focused on creating retail brand strategies, enhancing product visibility, and ensuring brand consistency across multiple retail touchpoints.

My expertise spans a wide range of design disciplines, including apparel and accessories, branding and identity execution, product packaging, and retail signage. In leadership positions at companies like Infantino and Seven20, I managed comprehensive design projects from concept through production. I’ve directed creative strategies for globally recognized brands like Disney, Star Wars, MLB, and NFL, ensuring brand alignment and enhancing engagement through compelling visual storytelling. This work has led to impactful retail presentations, increased product visibility, and significant brand growth in competitive markets.

Beyond design and branding, I excel in photography direction, managing lifestyle photoshoots, and creating impactful visual content. As a strategic leader and hands-on designer, I transform ideas into reality by coordinating with marketing, sales, product development, and manufacturing teams. My leadership style is defined by a commitment to mentoring design teams, optimizing workflows, and aligning creative outputs with strategic business objectives.