A bold image and strong, clean typography helps tell the story. Not only did I design this ad, but I also directed the entire product photoshoot for the entire line of M family products.
Aside from the product photo shoots, I also directed the athlete photo shoot. We wanted to focus on the technology on the bottom of the club, but knew that the top/crown view was too beautiful not to show. This early execution used the carbon fiber and contrasting white crown as the background, as well as showing the actual club to connect the two, which we were then able to remove down the road once the consumer was familiar with the product.
